Energy Market Research

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The Quarterly Market Monitor

Our core service is a quarterly monitor of
the GB residential electricity and gas markets. The monitor tracks:

The market shares of the major suppliers, both nationally and within each of the electricity distribution areas, and annual
and quarterly churn.

The monitor tracks, too:

For each supplier, brand awareness, customer satisfaction, corporate image, reasons for switching supplier, method of switching supplier, the impact of affinity deals and the number of doorstep and telesales calls.
The Monthly Advertising Monitor

Our monthly monitor tracks, for each major electricity and gas supplier:

Advertising expenditure (monthly and rolling 12 months) on TV, press, radio and posters (national and regional). Direct mail and internet campaigns.
 
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